{"product_id":"kkeomeoksali-plush-the-east-palace-series-joseon-groot-ghost-bag-pendant-handmade-plush-13cm","title":"Kkeomeoksali Plush | The East Palace Joseon Ghost Bag Pendant | Handmade 13cm","description":"\u003cstyle\u003e\n    .product-description {\n        font-family: Arial, sans-serif;\n        line-height: 1.6;\n        color: #333;\n        max-width: 800px;\n        margin: 0 auto;\n    }\n    h1, h2, h3 {\n        color: #2c3e50;\n    }\n    .product-highlights {\n        background-color: #f8f9fa;\n        border: 1px solid #e9ecef;\n        border-radius: 5px;\n        padding: 20px;\n        margin: 20px 0;\n    }\n    .size-guide {\n        width: 100%;\n        border-collapse: collapse;\n        margin: 20px 0;\n    }\n    .size-guide th, .size-guide td {\n        border: 1px solid #ddd;\n        padding: 8px;\n        text-align: left;\n    }\n    .size-guide th {\n        background-color: #f2f2f2;\n    }\n    .care-instructions {\n        background-color: #e9f7ef;\n        border: 1px solid #27ae60;\n        border-radius: 5px;\n        padding: 15px;\n        margin: 20px 0;\n    }\n    .faq-section {\n        background-color: #f9f9f9;\n        border: 1px solid #e0e0e0;\n        border-radius: 8px;\n        padding: 20px;\n        margin-top: 30px;\n    }\n    .faq-section h3 {\n        color: #333;\n        border-bottom: 2px solid #ddd;\n        padding-bottom: 10px;\n    }\n    .faq-item {\n        margin-bottom: 15px;\n    }\n    .faq-question {\n        background-color: #fff;\n        border: 1px solid #ddd;\n        border-radius: 5px;\n        padding: 10px 15px;\n        cursor: pointer;\n        position: relative;\n        font-weight: bold;\n    }\n    .faq-question::after {\n        content: '\\25BC';\n        position: absolute;\n        right: 15px;\n        transition: transform 0.3s ease;\n    }\n    .faq-question.active::after {\n        transform: rotate(180deg);\n    }\n    .faq-answer {\n        display: none;\n        padding: 15px;\n        background-color: #fff;\n        border: 1px solid #ddd;\n        border-top: none;\n        border-radius: 0 0 5px 5px;\n    }\n\u003c\/style\u003e\n\n\u003cdiv class=\"product-description\"\u003e\n\n    \u003ch1\u003e\n\u003cstrong\u003eKkeomeoksali Plush\u003c\/strong\u003e | \u003cstrong\u003eThe East Palace\u003c\/strong\u003e Series | \u003cstrong\u003eJoseon Ghost\u003c\/strong\u003e Bag Pendant | \u003cstrong\u003eHandmade Plush\u003c\/strong\u003e 13cm\u003c\/h1\u003e\n\n    \u003cp\u003eStep into the shadowy corridors of the Joseon royal court with this irresistible \u003cstrong\u003eKkeomeoksali plush\u003c\/strong\u003e — the \u003cstrong\u003ehandmade plush\u003c\/strong\u003e collectible inspired by the breakout creature from Netflix's 2026 dark fantasy blockbuster \u003cstrong\u003eThe East Palace\u003c\/strong\u003e (동궁, \u003cstrong\u003eDonggung\u003c\/strong\u003e). Known worldwide as \u003cstrong\u003eJoseon Groot\u003c\/strong\u003e, \u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e has captured millions of hearts with its contradiction of adorable looks and a genuinely unsettling soul — and now it belongs in your hands, on your bag, or on your shelf.\u003c\/p\u003e\n\n    \u003cp\u003eThis \u003cstrong\u003eDonggung plush\u003c\/strong\u003e is handcrafted at 13cm, making it the perfect size to carry as a \u003cstrong\u003eghost bag pendant\u003c\/strong\u003e or display as a \u003cstrong\u003eK drama merchandise\u003c\/strong\u003e centrepiece. Whether you're a devoted fan of \u003cstrong\u003eNam Joo-hyuk\u003c\/strong\u003e, a collector of \u003cstrong\u003eKorean drama collectibles\u003c\/strong\u003e, or simply someone who saw \u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e trending on your feed and immediately needed one — this plush was made for you.\u003c\/p\u003e\n\n    \u003ch2\u003eWhat Is \u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e? The Creature Behind the \u003cstrong\u003eDonggung\u003c\/strong\u003e Phenomenon\u003c\/h2\u003e\n\n    \u003cp\u003e\u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e (also spelled Kkeomeoksari or Ggeomeoksali) is a \u003cem\u003egwi-mae\u003c\/em\u003e — a spirit creature from the supernatural Realm of Gwi — who appears in \u003cstrong\u003eThe East Palace\u003c\/strong\u003e series. With a jet black body, a round stone like face, and enormous doll eyes, it attaches itself to ghost slayer Gu-cheon (played by \u003cstrong\u003eNam Joo-hyuk\u003c\/strong\u003e) and becomes his unlikely companion throughout the drama. Despite feeding on the life energy (\u003cem\u003eyanggi\u003c\/em\u003e) of the living, \u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e repeatedly saves Gu-cheon in critical moments, earning it the Korean nickname \u003cem\u003ebanryeo gwi-mae\u003c\/em\u003e (반려 귀매) — meaning \"companion spirit\" or \"pet ghost.\"\u003c\/p\u003e\n\n    \u003cp\u003eWhat makes \u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e truly remarkable is that it is not simply a screenwriter's invention. The character draws directly from a documented piece of Korean oral folklore: a dark, childlike figure from the Chungcheong region, recorded in a 2009 folklore archive by Professor Shin Dong-heun of Konkuk University. The name itself combines \"kkeomeok\" (꺼먹), meaning \"pitch black darkness,\" and \"sali\" (살이), meaning \"a living being\" — together, \"the one who lives in darkness.\" The show's writers, Kwon So-ra and Seo Jae-won (who also wrote the acclaimed \u003cem\u003eBulgasal\u003c\/em\u003e), brought this forgotten legend into the global spotlight.\u003c\/p\u003e\n\n    \u003cp\u003eFollowing the premiere of \u003cstrong\u003eThe East Palace\u003c\/strong\u003e on Netflix on July 17, 2026, fan demand for \u003cstrong\u003eKkeomeoksali merchandise\u003c\/strong\u003e exploded almost immediately. TikTok and social media were flooded with fans declaring it their favourite character, comparing it to Labubu and Groot. Korean media branded it \"Joseon Groot,\" and the show entered Netflix's Global TOP 10 Non-English Shows at No. 2 in its second week. Our \u003cstrong\u003ehandmade plush\u003c\/strong\u003e is a fan inspired tribute to this beloved cultural moment.\u003c\/p\u003e\n\n    \u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\n    \u003cdiv class=\"product-highlights\"\u003e\n        \u003cul\u003e\n            \u003cli\u003e\n\u003cstrong\u003eCharacter:\u003c\/strong\u003e \u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e — the iconic \u003cstrong\u003egwi-mae\u003c\/strong\u003e companion from \u003cstrong\u003eThe East Palace\u003c\/strong\u003e (동궁 \/ \u003cstrong\u003eDonggung\u003c\/strong\u003e) on Netflix, dubbed \"\u003cstrong\u003eJoseon Groot\u003c\/strong\u003e\" by Korean media\u003c\/li\u003e\n            \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 13cm tall — perfectly scaled as a \u003cstrong\u003eghost bag pendant\u003c\/strong\u003e, keychain charm, or desk display piece\u003c\/li\u003e\n            \u003cli\u003e\n\u003cstrong\u003eFilling:\u003c\/strong\u003e Soft premium cotton for a satisfying, huggable feel\u003c\/li\u003e\n            \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e High quality plush fabric with a velvety finish\u003c\/li\u003e\n            \u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Faithful to the creature's signature jet black body, rounded silhouette, and large expressive eyes\u003c\/li\u003e\n            \u003cli\u003e\n\u003cstrong\u003eAttachment:\u003c\/strong\u003e Includes a pendant loop for easy bag or backpack display\u003c\/li\u003e\n            \u003cli\u003e\n\u003cstrong\u003eHandmade:\u003c\/strong\u003e Each piece is individually crafted with care\u003c\/li\u003e\n            \u003cli\u003e\n\u003cstrong\u003eCollectible:\u003c\/strong\u003e Fan inspired \u003cstrong\u003eK drama merchandise\u003c\/strong\u003e celebrating one of 2026's most talked about dramas\u003c\/li\u003e\n            \u003cli\u003e\n\u003cstrong\u003eShipping:\u003c\/strong\u003e Orders are dispatched within 2 to 3 weeks of placement\u003c\/li\u003e\n        \u003c\/ul\u003e\n    \u003c\/div\u003e\n\n    \u003ch2\u003eWhy \u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e Became a Global Phenomenon\u003c\/h2\u003e\n\n    \u003cp\u003eThe internet loves a creature that shouldn't be loveable, and \u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e is precisely that. Part of what makes it so compelling is the tension between appearance and nature: it looks like the kind of plush you'd find in a toy shop window, yet within the world of \u003cstrong\u003eDonggung\u003c\/strong\u003e, it genuinely drains the life force of those around it. When Gu-cheon gently offers the injured \u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e some of his own \u003cem\u003eyanggi\u003c\/em\u003e, saying \"Here, take a little of my energy,\" the moment cements one of 2026's most talked about creature relationships on screen.\u003c\/p\u003e\n\n    \u003cp\u003eFans across TikTok and social platforms immediately began hunting for \u003cstrong\u003eKkeomeoksali plush\u003c\/strong\u003e toys and \u003cstrong\u003egwi-mae keychain\u003c\/strong\u003e replicas within days of the show's premiere. The creature has been compared to Labubu for its \"ugly cute\" appeal, and to Groot for the bond it builds with its human companion. As one of the most searchable \u003cstrong\u003eKorean drama collectibles\u003c\/strong\u003e of the year, owning a \u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e is as much a cultural statement as it is a fandom keepsake.\u003c\/p\u003e\n\n    \u003ch2\u003eSize Guide\u003c\/h2\u003e\n\n    \u003ctable class=\"size-guide\"\u003e\n        \u003cthead\u003e\n            \u003ctr\u003e\n                \u003cth\u003eDimension\u003c\/th\u003e\n                \u003cth\u003eMeasurement\u003c\/th\u003e\n                \u003cth\u003eNotes\u003c\/th\u003e\n            \u003c\/tr\u003e\n        \u003c\/thead\u003e\n        \u003ctbody\u003e\n            \u003ctr\u003e\n                \u003ctd\u003eHeight\u003c\/td\u003e\n                \u003ctd\u003e13 cm (approx. 5.1 inches)\u003c\/td\u003e\n                \u003ctd\u003eMeasured from base to top\u003c\/td\u003e\n            \u003c\/tr\u003e\n            \u003ctr\u003e\n                \u003ctd\u003eWidth\u003c\/td\u003e\n                \u003ctd\u003eApprox. 7 cm\u003c\/td\u003e\n                \u003ctd\u003eAt the widest point\u003c\/td\u003e\n            \u003c\/tr\u003e\n            \u003ctr\u003e\n                \u003ctd\u003ePendant Loop\u003c\/td\u003e\n                \u003ctd\u003eIncluded\u003c\/td\u003e\n                \u003ctd\u003eFor bag or keychain attachment\u003c\/td\u003e\n            \u003c\/tr\u003e\n            \u003ctr\u003e\n                \u003ctd\u003eWeight\u003c\/td\u003e\n                \u003ctd\u003eLightweight\u003c\/td\u003e\n                \u003ctd\u003eComfortable for daily bag carry\u003c\/td\u003e\n            \u003c\/tr\u003e\n        \u003c\/tbody\u003e\n    \u003c\/table\u003e\n\n    \u003cp\u003eAt 13cm, this \u003cstrong\u003eKkeomeoksali plush\u003c\/strong\u003e is compact enough to clip onto a bag or backpack as a \u003cstrong\u003eghost bag pendant\u003c\/strong\u003e while still being large enough to display proudly on a shelf or desk. It makes an ideal gift for any fan of \u003cstrong\u003eThe East Palace\u003c\/strong\u003e, \u003cstrong\u003eDonggung\u003c\/strong\u003e, or \u003cstrong\u003eNam Joo-hyuk\u003c\/strong\u003e.\u003c\/p\u003e\n\n    \u003ch2\u003eCare Instructions\u003c\/h2\u003e\n\n    \u003cdiv class=\"care-instructions\"\u003e\n        \u003ch3\u003eHow to Care for Your \u003cstrong\u003eHandmade Plush\u003c\/strong\u003e\n\u003c\/h3\u003e\n        \u003cul\u003e\n            \u003cli\u003eSurface clean only with a soft, lightly damp cloth\u003c\/li\u003e\n            \u003cli\u003eDo not machine wash or submerge in water\u003c\/li\u003e\n            \u003cli\u003eDo not tumble dry or use a dryer\u003c\/li\u003e\n            \u003cli\u003eKeep away from prolonged direct sunlight to preserve colour\u003c\/li\u003e\n            \u003cli\u003eStore in a cool, dry place when not on display\u003c\/li\u003e\n            \u003cli\u003eKeep away from children under 3 years of age (small pendant parts)\u003c\/li\u003e\n            \u003cli\u003eHandle the pendant loop with care to maintain attachment strength\u003c\/li\u003e\n        \u003c\/ul\u003e\n        \u003cp style=\"font-size: 11px; color: #aaa; margin-top: 10px;\"\u003eThis item is a fan inspired handmade collectible. The pendant attachment is decorative. Handle pendant loop with standard bag-charm care.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003ch2\u003eShipping\u003c\/h2\u003e\n    \u003cp\u003eAll orders are handmade to order. Please allow \u003cstrong\u003e2 to 3 weeks\u003c\/strong\u003e from the date of purchase for your \u003cstrong\u003eKkeomeoksali plush\u003c\/strong\u003e to be prepared and shipped. You will receive tracking information once your order has been dispatched. Thank you for your patience — great things are worth waiting for.\u003c\/p\u003e\n\n    \u003cdiv class=\"faq-section\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\"\u003e\n        \u003ch3\u003eFAQ: \u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e and \u003cstrong\u003eThe East Palace\u003c\/strong\u003e — Everything Fans Are Asking\u003c\/h3\u003e\n\n        \u003cdiv class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n            \u003cdiv class=\"faq-question\" itemprop=\"name\"\u003eIs \u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e based on a real Korean legend or was it invented for the show?\u003c\/div\u003e\n            \u003cdiv class=\"faq-answer\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n                \u003cdiv itemprop=\"text\"\u003e\n                    \u003cp style=\"color: #000;\"\u003e\u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e is rooted in genuine Korean folklore. The character draws from a documented oral legend from the Chungcheong region of Korea, recorded in a 2009 academic folklore archive edited by Professor Shin Dong-heun of Konkuk University. The story describes a dark, childlike figure said to emerge from the mountains and follow travellers while repeating its own name. The show's writers, Kwon So-ra and Seo Jae-won, drew on this tradition and reinterpreted it as a spirit creature for \u003cstrong\u003eThe East Palace\u003c\/strong\u003e (동궁 \/ \u003cstrong\u003eDonggung\u003c\/strong\u003e). The name itself combines the Korean word for \"pitch black darkness\" and \"a living being,\" giving it a deeply rooted cultural identity.\u003c\/p\u003e\n                \u003c\/div\u003e\n            \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n            \u003cdiv class=\"faq-question\" itemprop=\"name\"\u003eWhy is \u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e called \"Joseon Groot\" and how did that nickname trend?\u003c\/div\u003e\n            \u003cdiv class=\"faq-answer\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n                \u003cdiv itemprop=\"text\"\u003e\n                    \u003cp style=\"color: #000;\"\u003eThe nickname \"Joseon Groot\" originated in Korean media shortly after \u003cstrong\u003eThe East Palace\u003c\/strong\u003e premiered on Netflix on July 17, 2026, and spread rapidly across social platforms. The comparison to Groot from Marvel's Guardians of the Galaxy centres on a shared dynamic: both are small, strange creatures with an unexpectedly deep bond with their main companion, both initially seem threatening but become beloved protectors, and both have a visual simplicity that translates perfectly into fan art and plush form. \u003cstrong\u003eKkeomeoksali's\u003c\/strong\u003e jet black, round appearance and its loyal relationship with ghost slayer Gu-cheon (played by \u003cstrong\u003eNam Joo-hyuk\u003c\/strong\u003e) matched the Groot template closely enough that the name caught on almost overnight. The creature has also been compared to Labubu for its \"ugly cute\" aesthetic that fans find irresistible.\u003c\/p\u003e\n                \u003c\/div\u003e\n            \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n            \u003cdiv class=\"faq-question\" itemprop=\"name\"\u003eWhat exactly is a \u003cstrong\u003egwi-mae\u003c\/strong\u003e in Korean mythology and how does \u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e fit that tradition?\u003c\/div\u003e\n            \u003cdiv class=\"faq-answer\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n                \u003cdiv itemprop=\"text\"\u003e\n                    \u003cp style=\"color: #000;\"\u003eIn Korean folklore and mythology, \u003cem\u003egwi\u003c\/em\u003e (귀) refers broadly to supernatural spirits or ghosts, while \u003cem\u003emae\u003c\/em\u003e carries a sense of a bound or attached entity. A \u003cstrong\u003egwi-mae\u003c\/strong\u003e as depicted in \u003cstrong\u003eThe East Palace\u003c\/strong\u003e (동궁 \/ \u003cstrong\u003eDonggung\u003c\/strong\u003e) is a spirit creature from the Realm of Gwi — a shadow dimension that exists parallel to the world of the living. \u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e is specifically classified in the drama as a \u003cem\u003ebanryeo gwi-mae\u003c\/em\u003e (반려 귀매), meaning a \"companion spirit\" or \"companion ghost\" — a supernatural being that attaches itself to a specific person. Within the show, \u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e sustains itself by feeding on \u003cem\u003eyanggi\u003c\/em\u003e (the life energy of the living), yet despite this nature, it forms a genuine protective bond with Gu-cheon. This blend of threatening spirit and loyal companion reflects real themes from Korean shamanism, where spirits are not simply villainous but complex beings capable of relationship with humans.\u003c\/p\u003e\n                \u003c\/div\u003e\n            \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n            \u003cdiv class=\"faq-question\" itemprop=\"name\"\u003eWhat role does \u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e play in the story of \u003cstrong\u003eThe East Palace\u003c\/strong\u003e and why did fans fall for it so fast?\u003c\/div\u003e\n            \u003cdiv class=\"faq-answer\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n                \u003cdiv itemprop=\"text\"\u003e\n                    \u003cp style=\"color: #000;\"\u003e\u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e attaches itself to Gu-cheon (played by \u003cstrong\u003eNam Joo-hyuk\u003c\/strong\u003e) early in \u003cstrong\u003eThe East Palace\u003c\/strong\u003e (동궁 \/ \u003cstrong\u003eDonggung\u003c\/strong\u003e) and becomes a constant, scene stealing presence throughout the 8 episode Netflix series. While the drama's central mystery revolves around the Joseon crown prince's palace being haunted by a supernatural curse, \u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e functions as Gu-cheon's reluctant companion — saving him at pivotal moments despite being a creature that technically feeds on his life energy. A key scene in which Gu-cheon gently offers \u003cstrong\u003eKkeomeoksali\u003c\/strong\u003e some of his own \u003cem\u003eyanggi\u003c\/em\u003e became one of the most emotionally resonant moments of the series for viewers globally. Fans fell for it quickly because it embodies a tension they find irresistible: something that looks like a toy but carries genuine danger, and something that should be an enemy but chooses loyalty instead.\u003c\/p\u003e\n                \u003c\/div\u003e\n            \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n            \u003cdiv class=\"faq-question\" itemprop=\"name\"\u003eHow is the name \"Kkeomeoksali\" spelled in Korean and what does it mean?\u003c\/div\u003e\n            \u003cdiv class=\"faq-answer\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n                \u003cdiv itemprop=\"text\"\u003e\n                    \u003cp style=\"color: #000;\"\u003eThe creature's name is written 꺼먹살이 in Korean. You will also see it romanized across platforms as Kkeomeoksari, Ggeomeoksali, or Ggeomeoksari, as there is no single agreed-upon official romanization in English yet — part of why international fan communities are still collectively settling on a spelling. According to the writers of \u003cstrong\u003eThe East Palace\u003c\/strong\u003e (동궁 \/ \u003cstrong\u003eDonggung\u003c\/strong\u003e), the name draws on two Korean roots: \"kkeomeok\" (꺼먹), meaning \"pitch black\" or \"the darkness of something jet black,\" and \"sali\" (살이), meaning \"a being\" or \"one who lives.\" Combined, the name translates roughly as \"the dark dwelling being\" or \"the one who lives in blackness\" — a name that perfectly suits a shadow creature from the \u003cstrong\u003eRealm of Gwi\u003c\/strong\u003e that survives by absorbing the life energy of others.\u003c\/p\u003e\n                \u003c\/div\u003e\n            \u003c\/div\u003e\n        \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cscript\u003e\n    document.querySelectorAll('.faq-question').forEach(question =\u003e {\n        question.addEventListener('click', () =\u003e {\n            question.classList.toggle('active');\n            const answer = question.nextElementSibling;\n            answer.style.display = answer.style.display === 'block' ? 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